Barclays returns for headline sponsorship of Pride in London
18 May 2017
Barclays is once again to be the headline sponsor of this year’s Pride in London festival championing the lesbian, gay, bisexual, and transgender (LGBT+) community.
Since 2013 Pride in London has grown in scale and impact, and now brings together a million people in central London providing a platform to campaign for extension of LGBT+ rights and acceptance at home and abroad. Pride in London celebrates the community’s achievements and progress through social media and advertising campaigns, an increasingly diverse Pride Festival of arts, politics and sport and the Parade itself.
Michael Roemer, Barclays' Global LGBT+ lead and Group Chief Compliance Officer, said:
“Pride in London is a highlight of the LGBT+ calendar in the UK and a key element in our own programme of activities in support of diversity and inclusion in the workplace, and we are delighted to be continuing our support as headline sponsor. The theme for this year’s event is #lovehappenshere
“Our on-going relationship with Pride, both in London and across the UK, is just one of the ways in which we show our commitment to the LGBT+ community. At Barclays we want our colleagues, customers and clients to feel free to express who they are at all times. We’ve made great strides internally in creating an inclusive global workplace, but we want to go further. By supporting Pride in London, we’re saying “this is who we are” and we want to encourage everyone else to be able to say who they are, without fear.”
Co-chairs of Pride in London, Alison Camps and Michael Salter-Church, said:
"We are delighted to announce Barclays as headline sponsor at Pride in London for the fourth year running. They have provided the stable bedrock upon which a dedicated team of volunteers has been able to build Pride in London. They have been supporting us from the outset, not just with vital sponsorship money, but with inspiration, ideas, introductions and encouragement.
"With their solid backing we have created the UK's biggest free Pride event, enabling hundreds of groups - representing the community, charities, campaigners, companies, unions, sports, leisure, politics and much more - to proudly parade through the streets of the capital. Whilst the Parade brings attention to the causes these groups promote and people they support, Pride is now much more than that.
"Thanks to Barclays' support we have also developed hard-hitting media campaigns around themes that are intended to bring attention to key issues, such as whether someone can love who they want - openly and safely - in London without fear of being attacked or discriminated against.
"We are proud that Barclays has been with us from the start - leading by example - and we thank them for it"
Notes for editors
• Barclays - Archana Achuthan +44 (0) 203 555 7623
• Pride in London – James Holt 07590982997
Notes to editors:
• Barclays has been recognised as a ‘Star Performer’ by Stonewall for consistently demonstrating exemplary practice to support lesbian, gay and bisexual staff
• Barclays LGBT employee network ‘Spectrum’ has over 3,000 members and can be found tweeting at @barclayspectrum
About Pride in London
The Pride Festival runs from Saturday 24 June to Sunday 9 July 2017 and will be celebrating all aspects of the LGBT+ community. In 2016 an estimated 1m people came to Pride in London and in the region of 20,000 people joined the annual Parade, which is the city’s biggest one-day event and one of the world’s biggest LGBT+ celebrations. This year’s Parade takes place on Saturday, 8th July, alongside entertainment and campaigning in Trafalgar Square and Soho.
Since 2014, Pride in London has also mounted social media, PR and advertising campaigns bringing the Pride campaign for LGBT+ equality to massive audiences. #Freedomto in 2014, #PrideHeroes in 2015 and #NoFilter in 2016 reached hundreds of millions through traditional and new media channels, providing a platform for the community to campaign together to change attitudes towards LGBT+ people. This year’s campaign is on the theme of #LoveHappensHere. Pride in London wants LGBT+ people to get in touch and share their stories of love to help build a map of all the amazing examples of love from around the capital. The aim is to show the world that London is open, welcoming and inclusive and that Love Happens Here.
Pride is London is organized London LGBT+ Community Pride, a Community Interest Company run entirely by volunteers. The Board of Pride in London is advised by the independent Community Advisory Board.
Barclays is a transatlantic consumer, corporate and investment bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a strong presence in our two home markets of the UK and the US.
With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 120,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.
For further information about Barclays, please visit our website home.barclays
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