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Our #PrideHeroes advertising campaign celebrated the lives of people from all walks of LGBT+ life and the difference they make to our community – as well as the life and vibrancy of the city in which we live.
The adverts showed people as everyday heroes, making a valuable difference in ways small and large. They could be seen across the underground and bus networks in the two weeks before Pride 2015.
Our #FreedomTo campaign celebrated the diversity of people in our community for Pride 2014. It won Best Advert of the Year at the Stonewall Awards and Best Marketing Campaign at the British LGBT Awards.
We do not pay for advertising space. All creative work is done by volunteers, with production managed by our partner DOOH. All sponsors pay to take part in the campaign and there is no cost for community groups.
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