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Shopping & Eating in the West End

Friday 10 – Sunday 26 June

The Pride arch on Carnaby Street (Photograph: Shaftesbury)

Get involved with exclusive offers, events and promotions in participating brands in Carnaby, Seven Dials and Berwick Street, Soho.

Simply donate £3 and get your Pride in London wristband from any of the locations below and start saving on shopping, food and drinks across participating stores.


Head to Carnaby, just a few minutes away from Oxford Circus and Piccadilly Circus in the heart of London’s West End, to discover the glittered rainbow arch featuring the Pride hashtag #NOFILTER. Get snapping!

Where to get your Pride in London wristband in Carnaby

  • Benefit – 10 Carnaby Street
  • Dr Martens – 48 Carnaby Street
  • Illamasqua – 20 Beak Street
  • Moosh – Ground Floor, Kingly Court
  • Monki – 36 Carnaby Street
  • Shoryu Carnaby – Ground Floor, Kingly Court

Enjoy 10% off with your wristband in the likes of Crumbs & Doilies, Dahlia, Dr Martens, Moosh, Pizza Pilgrims and more. Plus, Lomography will be holding a Pride workshop in store and Cheap Monday will be giving wristband wearers a gift with every purchase.

To find out more about what’s happening in Carnaby throughout the Festival head to or follow @CarnabyLondon.

Seven Dials

The seven streets that make up Seven Dials, nestled between Soho and Covent Garden, will be a go to destination for tons of exclusive Pride offers.

Where to get your Pride in London wristband in Seven Dials

  • Bailey Nelson – 69 Neal Street
  • Miller Harris – 14 Monmouth Street
  • Caudalie – 39 Monmouth Street
  • Dr Martens – 17-19 Neal Street
  • Salad Pride – 2 Neal’s Yard
  • Timberyard – 7 Upper St. Martin’s Lane
  • The Cambridge Satchel Company – 15 Shorts Gardens

Got your wristband? Don’t miss out on discounts in Speedo, Super Superficial, Tatty Devine, Ron Dorff and more. Plus, enjoy a complimentary glass of Aperol Spritz from Rossopomodoro, Bailey Nelson’s Pride window display and treat yourself to a limited edition pair of Pride Superga’s.

To find out more about what’s happening in Seven Dials throughout the Festival head to or follow @7DialsLondon.

Berwick Street, Soho

Soho’s most vibrant and diverse street, Berwick Street, is of course at the heart of all the Pride activities. Use your Pride in London wristbands to take advantage at GOSH! who will be hosting a Pride Zine-Making workshop in store on Saturday 25 June from 2-5pm. Hungry? Grab a bite to eat during the festivities at Shackfuyu with a small portion of the Kinako for free, plus, get 10% off the food bill on Saturday 25 June at Keu.

To find out more about what’s happening in Berwick Street throughout the Festival head to or follow @BerwickStLondon.

Any questions?

Please contact Pride in London if you have any questions about getting your wristband.