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Smirnoff Choose Love Exhibition

  • Kachette Kachette, 347 Old Street London, England, EC1V 9LP United Kingdom (map)

From 2:00pm to 8:00pm

2017 marks 50 years since the partial decriminalisation of sex between men, and although great strides have been made with legal equality, prejudiced attitudes towards the LGBT+ community sadly still exist. A report by Galop, a LGBT+ anti-violence charity, revealed that 1 in 3 members of the LGBT+ community (31%) have experienced online abuse targeting their sexual orientation or gender identity. In the last year, Galop has seen the level of online abuse being posted on social media increase.

During this historic summer, Smirnoff is raising awareness of the need to stand up to online prejudice with the launch of its thought provoking #chooselove campaign.

Throughout 2017 PRIDE, Smirnoff will monitor online social media to identify members of the LGBT+ community that have received abuse based upon their sexual orientation or gender identity. A taskforce of dynamic and socially engaged illustrators will then respond to these messages of hate with artwork of love. By taking the offensive tweets out of the hidden, personal, digital environment and reacting in a thought provoking and positive way, the Smirnoff #chooselove campaign will spread love and bring the issue to the public’s attention.

A selection of the artwork created in the Smirnoff #chooselove campaign will be shown at an exhibition ahead of the Pride in London Parade.




  • Accessible toilets
  • Assistance dog friendly
  • No BSL interpretation
  • Fully accessible
  • No induction loop
  • No speech to text


  • Free
  • Family friendly
  • No meet and greet
  • Over 18s only

    When you're there

    • No gender neutral toilets
    • May be alcohol
    • No crowds
    • May be flashing lights
    • No loud noises

    Contact Smirnoff if you have any questions about this event.

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