‘Looking backwards; moving forwards’
Pride in London has published its 2018 Impact Report reflecting on its achievements, addressing the concerns of the community and announcing its priorities for 2019.
Our achievements in 2018
We delivered the most diverse Pride that London has ever seen, with every part of the
LGBT+ community taking part in the Parade, performing on our stages, and taking part in
our community events.
More than a million people came to the streets for Pride in London 2018, including
more than 150,000 in our key performance spaces in Trafalgar Square, Leicester Square
The biggest ever Pride in London Parade included more than 30,000 people in 469
The Festival included 120 events, two-thirds of which were free to attend or less than £10.
Pride’s Got Talent (PGT) attracted more than 190 artists to take part in auditions, and it
was the most diverse PGT yet.
Sponsorship income – which helps to keep Pride free – exceeded £650,000, including
new sponsors and partners such as The AA.
The Greater London Authority awarded Pride in London the contract to deliver Pride for the next five years, recognising our success since 2013.
Our core team of senior volunteers contributed more than 71,000 hours
to Pride in London, with a monetary value of over £2.1m, and were rewarded
with the prestigious Queen’s Award for Voluntary Service.
More than £190,000 was raised by our Fundraising team, including more than
£59,000 from merchandise sales.
Our ‘Pride Matters’ campaign reached almost half a billion people on social media,
and more than 200m on traditional media, and ‘Over the Rainbow’, our film for 2018,
reached more than 4m people and was shown in one of Channel 4’s key ad breaks.
Our strategic priorities for 2019
We will review and enhance event security with our delivery partners and develop
new processes to ensure, to the best of our ability, that the Parade is a safe and
welcoming place for those who share the values of Pride in London.
We will work to achieve greater inclusivity into our culture, both in terms of our
structure and the delivery of Pride in London.
We will review our governance and advisory needs and structures in line
with the requirements of our new agreement with the Greater London Authority, and
implement changes ahead of Pride in London 2019.
We will work to increase the visibility of Black, Asian and Minority Ethnic (BAME) LGBT+
people in the Pride festival and on Pride day itself, including the creation of a new World
We will enhance the visibility of LGBT+ youth in the Parade, working in partnership with
community groups, in response to the findings of the Pride Matters research.
We will continue to build on our community engagement activity, to work with
more groups from a broader spectrum of the community.
We will develop and implement a programme of year-round training for our core team, to
enhance their skills and ensure their contribution is rewarded.
We will put in place succession plans for key roles within our organisation.
In the fiftieth anniversary year of the Stonewall Inn uprising, we will recognise the
contribution of those who have gone before us, ensuring that trans people are front and
centre in our activities.
We will continue efforts to secure the future financial health of Pride in London
by developing both existing and new income streams.