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Amazon Music announced as Pride in London’s official music partner

Jun 20, 2017
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Pride in London today announced it is partnering with Amazon Music which will show its very audible support for the LGBT+ community as the event’s first official music partner. The partnership includes:

  • Amazon Music becoming an official sponsor and one of three supporting sponsors of The Radio Diva Women's Stage at Leicester Square on Saturday 8th July

  • Amazon Music Sponsorship of “Pride’s Got Talent”

  • Launch of

     available to stream now on Amazon Music To listen to the new Official Pride in London playlist, Prime Music and Amazon Music Unlimited customers just need to search ‘Pride in London’ in Amazon Music to stream and download for offline listening. Prime members and Amazon Music Unlimited subscribers with AmazonEcho or Echo Dot devices can simply ask, ‘Alexa, play the Pride in London playlist’ to start listening to the 50 track strong Official Pride in London Playlist on Amazon Music. The playlist features LGBT+ anthems and classics such as Sister Sledge’s We Are Family, George Michael’s Freedom!, Beyonce’s Run The World (Girls) and many more floor fillers.

Pride in London Development & Partnership Director Polly Shute said:

“We’re delighted to welcome Amazon Music to this year’s Pride in London. They have already provided vital support to our Pride’s Got Talent competition which gives new and emerging talent in the LGBT+ community the chance to perform onstage at Pride in London. I’m personally excited to have worked with them on what is set to be our biggest ever Women’s Stage. We’re looking forward to seeing them march alongside glamazon in the parade on Saturday 8 July.”

Steve Boom, Vice President of Amazon Music, added:

“At Amazon Music, we’re proud to support Pride in London 2017. As one of the largest events in London, we’re excited to have the opportunity to showcase and celebrate the amazing diversity of LGBT+ talent that enrich our daily lives. As well as a whole host of internal events across all UK Amazon offices, we’ll be proudly marching in the Parade with glamazon – our employee LGBT+ network.

 “We're also celebrating Pride this year by launching an online advert that celebrates LGBT+ relationships and that all too familiar 'meet the parents' first moment, and highlights the powerful role music plays in our everyday lives."

Those attending the Pride in London Women’s Stage at Leicester Square on 8 July should expect a fantastic day of live entertainment and a number of surprise moments.

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