Major sponsorship announced for Pride in London

Jan 26, 2017
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Two of the world’s biggest firms have announced their support for Pride in London.

PWC and Delta Air Lines have today been unveiled as two major new sponsors for Pride in London 2017, helping celebrate, support and campaign for the LGBT+ community.

These partnership agreements highlight each organisation's strong support for diversity and inclusion, and their commitment to the values at the heart of Pride. 

Pride in London has grown into one of the largest Pride events worldwide, and is one of London’s biggest single events. It is the only major UK Pride run entirely by volunteers, and proudly remains free of charge.

The two companies represent many tens of thousands of employees in the UK, many of who will be proudly marching in the parade on July 8.

Polly Shute, Sponsorship Director at Pride in London said:

"Putting on such a major event and platform for the LGBT+ community, which now attracts an estimated million people each year, would not be possible without the generous and enthusiastic support of firms like C and Delta.

"They are great role models for the business community. It is incredibly important to see such huge employers support and embrace the LGBT+ agenda."

PwC have marched in the parade for five years. Their LGBT+ network GLEE is one of the most established in the sector and supported Pride by holding events in 2016. They will this year be a Silver Sponsor.

Laura Hinton, head of people at PwC, said:

"We’re proud to support Pride in London and it reflects our firm-wide commitment to create a caring, inclusive culture where everyone is able to be themselves and reach their full potential.

"Our GLEE @ PwC network continues to go from strength to strength and we are now approaching nearly 1,000 members."

Delta is new to Pride in London having supported pride parades in cities around the world. As the Official Airline of Pride in London , it is one of 2017’s Bronze Sponsors. Delta was recently named a Best Place to Work for LGBT Equality, attaining a 100 percent Corporate Equality Index score from the Human Rights Campaign.

Nat Pieper, Delta’s senior vice president, Europe, Middle East and Africa, said:

"Equality and inclusion are core values at Delta and the reason we support Pride. Our people already march in 15 cities in the United States, Latin America and Asia and we’re looking forward to celebrating the LGBT+ community in London this summer."

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