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Pride in the City welcomes new gold sponsor

Apr 18, 2018
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Pride in London is delighted to announce a new headline partner for its Pride in the City programme. Taking over as gold sponsor is NTT DATA UK, the British arm of the global IT services provider.

NTT DATA, headquartered in Tokyo, has business operations in more than 50 countries with a focus on helping to develop innovative business and IT solutions for some of the most respected organisations in the public and private sectors across areas such as consulting, cloud solutions, business intelligence, analytics, and big data.

The UK company's HQ is in the Royal Exchange at the heart of the City of London and the company has another centrally positioned office in Birmingham. It is proud to have an LGBT+ Forum, founded in 2016, which forms the company’s Diversity and Inclusion group together with the Women’s Business Network and the Cultural Diversity Forum, set up in 2017. The forum has multiplied its membership almost tenfold in the two years of its existence, during which the company also became a proud Stonewall Diversity Champion.

Its position as gold sponsor for Pride in the City will see the company take the headline spot in communications and close the programme's series with a big event in September.

"We are absolutely thrilled to be sponsoring Pride in the City this year," says NTT DATA's chief executive, Simon Williams. "It is a fantastic opportunity for us to talk about diversity, and a platform to share meaningful discussions with our industry peers.

"We strongly believe that everyone should feel free to be themselves at work, and as such we are passionate champions of diversity and inclusion."

Belton Flournoy, Strategic Partnership Manager for Pride in the City, says:  “Pride in London is proud to support the promotion of diversity and inclusion in business.

“We know from our corporate partners and supporters the value of being your true and authentic self in the workplace is incredibly important. Not only does it lead to more genuine working relations but it unlocks talent and drives a more productive, happy workforce.

“By taking part in Pride in the City, organisations can visibly demonstrate their commitment to diversity and inclusion, both internally and externally and also help support the UK's biggest LGBT+ platform and event.”

To find out more about NTT DATA’s diversity and inclusion initiatives, visit

Pride in the City is an initiative focused on supporting inclusivity in business, delivered in partnership with OUTstanding, a corporate members organisation for LGBT+ leaders, their allies and next-generation leaders.

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