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Pride in London launches new and improved app - to help Festival and Parade-goers plan their ultimate Pride

Jun 14, 2018
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Pride in London has today released its newest app, designed to help attendees discover, plan and navigate this month’s Pride festival in London - the largest of its kind in the world.

Developed in partnership with London-based digital consultancy, Red Badger, the app will help festival-goers get the most out of the month-long celebrations. The app also helps Parade marchers and spectators make the most of their day and includes important information about the day’s programme on Saturday July 7 2018.

The app lets users find and filter from 100+ events from the Pride Festival to match their wants and needs. Those looking for a dance can find the right venue easily, whilst families can curate a family-friendly day of events.

For the big day the Parade Group section will allow attendees to view the list of groups walking and get in touch with them via their website or social media profiles. Alongside this, through the Support Us area, app users can donate directly to Pride in London, which is a not-for-profit, volunteer-led organisation.

To ensure the app is as inclusive as possible, Pride in London has made it wholly accessible from its design principles right through to meticulous testing and development. So now, regardless of abilities, everyone can enjoy the app and get the most out of their Pride.

Commenting on the launch of the new app, Kristopher Hamilton, Head of User Experience at Pride in London notes:

“We are so proud of this year’s app as it has been shaped entirely by feedback collected from the LGBT+ community throughout the year.  Our focus is, and always has been, on celebrating our community and the app is the perfect place for us to showcase how unique and diverse the LGBT+ people of London are - something I 100% believe we’ve achieved this year."

Lani Shamash, Delivery Lead at Red Badger also comments:

“Working as Pride in London’s partner for this new app has been an amazing experience for us. Pride really echoes our own social values of openness and acceptance, and gives us a chance to give back to the community.

“Pride in London’s new app was an exciting challenge for Red Badger and all the volunteers involved. As a pro-bono, voluntary, open source project that has been built for the community, by the community, it’s been a true labour of love and collaboration. The app is a culmination of all the volunteers’ work and truly reflects the enthusiasm they brought to the project.”

The new Pride In London app is available for download on iOS and Android.

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