Pride in London Logo

Pride in London launch theme for 2017 – Love Happens Here

Mar 14, 2017
Share this post

In 2017 London will host its largest and most vibrant Pride ever, and today Pride in London has announced the theme for the 2017 campaign, ‘Love Happens Here’.

Marking 50 years since Parliament first voted to legalise homosexuality in the UK, Pride in London will be marching with a message of hope, acceptance, activism and love.

We have come a long way in 50 years, yet we face daily reminders that the global battle for true equality is far from over, and rights hard won can be threatened, attacked and taken away.

It has taken our community many years to secure legal equality for the whole community, and there is still work to do. Same-sex couples in Northern Ireland still don’t have the same rights as the rest of the UK, and it is because of Britain's historical role in the world that anti-LGBT+ laws exist throughout the commonwealth.

As we continue to battle discrimination at home and abroad, London will send a defiant message to those who wish the LGBT+ community harm. We will take a defiant stand against hate, but also importantly, celebrate who we are.

When we stand together we are a powerful and positive symbol of acceptance, support and friendship.

This summer join us to celebrate love in all its forms, and to be part of a movement that symbolises everything rich, colourful, vibrant and courageous in our community.

We will reject hate and we will say, proudly, Love Happens Here.

We need you to get involved

To kick-start our campaign, we are building a map of love. And it starts with you. We need you to share your stories of love with us.

This year we’re asking each and every one of you to show the world that London is open, and that Love Happens Here. We want to hear your grand gestures, your intimate moments, the times you fell in love.

The street where you had your first kiss.

The neighbourhood where you felt confident stepping out as who you are.

Or the bar in Soho where you danced the night away.

We want to hear about love in all its forms. Family and friends, the kindness of strangers, the times someone was there for you when you needed them most. And the important moments you felt you were able to love yourself - your true self.


What are your memories and where were you when they happened?


Share your stories here Share your pictures and stories on our social channels using #LoveHappensHere

And together, we can connect our city with love.

Share this post

We use cookies to make sure that you have the best experience on our website and to learn how we can make it better for you. Learn more