Pride in London launches World Area to showcase LGBT+ BAME Talent

Jun 3, 2019
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Pride in London are launching their World Area for the first time, in Golden Square. Commencing at 12pm on the day of Pride, this new, exciting space, in partnership with JUICE, will host a stage with an array of established and emerging LGBT+ artists, DJs and presenters. Performers will also include a selection of contestants from Pride’s Got Talent.

The World Area within Golden Square will focus on LGBT+ people from African, Asian, Caribbean, Middle Eastern and Latin American communities. This new area follows Pride in London’s commitment to continue to increase the visibility of those in the BAME (Black, Asian and Minority Ethnic)  LGBT+ community.

Pride in London is proud to celebrate the diverse and global nature of London, and like all Pride day events will be free for all. There will be street food vendors available, offering Mexican, Japanese, African, Caribbean and Vietnamese cuisine and an array of community stalls.

Pride in London have partnered with JUICE, a vibrant young LGBT+ led events organization that have produced successful events in venues across London to curate the stage program within this area. JUICE’s events are aimed at the urban LGBT+ scene and in 2018 they hosted a Soiree at Proud Embankment for London’s LGBT+ urbanites to network over dinner.

Christopher Joell-Deshields, Director of Community Engagement, Pride in London, said: We are really excited about this new partnership with JUICE. We have taken actions from our impact report, listened to the community and we are striving to ensure that no one at Pride in London feels excluded or underrepresented. With this year being the 50th Anniversary of the Stonewall riots, and with everything that is happening globally targeted at the LGBT+ community, it’s important that Pride in London is an event in which everyone feels welcomed and a true part of it. This is the first time that we have had a community partner curate a stage program. Working with JUICE, where diversity is at their heart, has been a great experience. Listening to, and sharing their ideas and helping to bring the World Area to life adds to an authentic experience for our visitors.”

King, Head of JUICE, commented: “We were thrilled to join as community partners, and we’re having great fun curating the stage program. We approached Pride in London as we wanted to expand our reach into the BAME LGBT+ community, and help to create an event that was more diverse and inclusive, but also highlighted the multi talents from within the BAME LGBT+ community.  This year, we’re excited to be at the forefront of this, and we can’t wait to unveil the World Area”

The World Area will open at 12pm on Pride in London Parade Day 6th July. Pride in London, and JUICE are excited to welcome you to this new stage.

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