Pride In London partners with Mary Queen Of Shops to open new Seven Dials pop-up

Jun 6, 2019
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As the Pride Festival kicks off this week, Pride in London will unveil an exclusive pop-up shop in the vibrant district of Seven Dials. Seven Dials will proudly launch the exclusive Pride pop- up, which runs from 10 June until 12 July at 53a Neal Street, in collaboration with the ‘Queen of Shops’, Mary Portas.

The 2019 celebration will be particularly significant as the theme - #PrideJubilee - looks back over the last 50 years since the Stonewall Uprising; the night that started a global movement. On 28 June 1969, members of the LGBT+ community at the Stonewall Inn rose up against continued oppression, triggering a series of events that gave rise to the modern-day Pride movement. The #PrideJubilee marks 50 years of activism, protests and victories that have made Pride what it is today.

The Pride in London pop-up shop will sell the new range of official Pride in London merchandise including clothing, flags and tote bags representing all communities – as well as the first ever bisexual and transgender flag face paints. Neal Street will also be transformed into a hub of colour with a public work of art installation, a rainbow of curated bollards celebrating the pride flag and colours.

The one-stop shop for all things Pride, 53a Neal Street will also act as a community hub and safe space for all those who want to drop in and find out more about Pride. There will be a diverse schedule of talks and workshops, and further details on these will be announced through the Pride in London social media channels and on the Pride in London website.

Brian Bickell, Chief Executive of Shaftesbury commented on the Seven Dials pop-up launch: “We are proud to be a Pride partner and once again donate space for a Pride shop and community hub. This year on Neal Street, Seven Dials in the heart of the West End, the space will be a fantastic addition to the Pride festival, one of London’s largest and most successful events.”

Kieron Yates, Head of Retail and Merchandising at Pride in London, added: “We’re really excited to have such a fantastic space for our pop-up once again, and of course we’re looking forward to helping kit everyone out for Pride this year - with a great range of clothing, flags, badges and more, for every community. The store also serves as an incredibly important space for community groups, and we’re working on a fantastic programme of events curated by a wide variety of organisations, meaning there will be something for everyone.”

Mary Portas,founder and chief creative officer of Portas agency,commented on her collaboration with the Seven Dials Pride in London store: “Shops aren’t just places for people to buy things anymore, they’re spaces where to come together to connect. Yes, you can buy a bit of Pride merchandise from our shop, but really, it's about having a little space that Pride in London owns to connect with our community this summer. This year the Pride in London pop- up is the embodiment of Pride. It’s inclusive, it’s relevant and a bit bloody camp.”

Pride in London takes place in the capital on Saturday 6th July. For more information, visit

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