Pride in London serves historical realness with #PrideJubilee TV ad

Jun 21, 2019
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The television debut of Pride in London’s annual campaign film takes place Friday21 June 2019, which this year marks fifty years since the Stonewall Uprising: the series of events that sparked the modern Pride movement.

Honouring 50 years of queer revolt, the Pride Jubilee film marches through history to highlight the key moments that have made Pride what it is today, as chosen by the LGBT+ community. Earlier this year Pride in London put out an open call to the community and its partners to nominate the moments, stories and landmark events that have defined the Pride movement. The moments that came up the most were then used as the basis of the film.

Pride in London worked with an all-LGBT+ cast for the film, as well as using actual historical news audio and footage to add authenticity to the events being reenacted. Some of the key moments in history that are depicted include:

  • 28th June 1969 - Queer people of colour lead the the Stonewall Uprising in New York, where members of the LGBT+ community at the Stonewall Inn rise up against continued oppression by the police and society in general

  • 1st July 1972 - The first official UK Gay Pride Rally takes place in London

  • Early 1980s - London is hit by the AIDS crisis, with thousands diagnosed with HIV over the course of the next decade

  • 9th April 1987 - Princess Diana opens the UK's first purpose built unit for the treatment of HIV patients, shaking the hands of AIDS patients without gloves

  • 9th October 1987 - Margaret Thatcher delivers anti-gay speech at Conservative Party Conference, widely seen as setting the foundations for Section 28

  • 23rd May 1988 - Lesbian activists storm the 6 O’Clock News to protest the enactment of Section 28

  • 12th January 2000 - The ban is lifted on lesbian, gay and bisexual people openly serving in the British Army

  • 30th November 2000 - Equal age of consent for homosexual couples is finally passed after being blocked multiple times by the House of Lords

  • 17th July 2013 - Same-sex marriage is passed in England and Wales

  • 2019 - As anti-trans protestors continue to hijack Pride events globally and attacks on trans people treble in ten years, the fight for trans rights continues

The film sits alongside an out-of-home campaign that will take over billboards, displays in stations and posters on public transport across the capital. The still images feature members of the LGBT+ community recreating the key historical moments in the style of classic Royal Portraiture: using the visual language of the most privileged people in history to elevate some of the most marginalised and oppressed.

Tom Stevens, Director of Marketing at Pride in London, said: “Last year, our campaign demonstrated that Pride still matters and showed that while progress has been made for some parts of the community, there’s still a long way to go. In this landmark year, the Pride Jubilee honours 50 years of queer revolt and allows us to recognise and celebrate the moments in our shared history that have made the Pride movement what it is today.

“Even in the last month we’ve been reminded that the great strides in equality that some of us enjoy today are not shared by everyone in our community. Couples are being attacked in public, trans people continue to face discrimination and abuse, and LGBT+ people still face injustice globally: it is clear that the fight is not yet won. The #PrideJubilee is about recognising that we have much to learn from the queer pioneers who came before us, and that we must take collective responsibility to understand our history.”

The Pride Jubilee film airs on Channel 4 on Friday 21st June at 20:58 between The Crystal Maze and Celebrity Gogglebox, and will be previewed on Pride in London’s social media channels earlier that day.

Watch the Pride Jubilee Tv Advert

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