What does pride really mean?

Feb 27, 2018

Pride in London launches ‘A Matter of Pride’ - its biggest ever research project to canvas opinion from across the LGBT+ community

To find out what pride means 46 years since the first protest through the streets, Pride in London is today launching its largest research project - A Matter of Pride (#matterofpride) as part of making this year’s event the most diverse and inclusive ever.

The volunteer-led organisation, which puts on hundreds of events that culminate in a parade through the capital’s streets, wants to hear the views of the whole LGBTQ+ community - estimated to be over 1m of the UK population . Starting with volunteers and community groups, the group has been asking “what does pride mean to you?” and now to mark the end of LGBT History Month, the Community Interest Company is launching a major nationwide consultation in partnership with YouGov.

“Over the past half decade we have learnt a tremendous amount about what it takes to organise Pride, and have gained invaluable feedback to get to where we are today, which is the second biggest pride in the world. As we go into the next five years, we have to unearth what ‘pride’ really means in today’s climate. We celebrate Pride because it matters, but we know it means different things to each of us. A Matter of Pride covers identity, discrimination, concerns and outlook for the future. It will give members of the LGBTQ+ community the opportunity to speak up and answer ‘what does pride mean to you?’ We are relying on as many people as possible to tell us what they think, so we continue to make what we do open to all,” said Alison Camps, Market Researcher by day and Co-Chair of Pride in London by night.

The survey is part of a calendar of activities including debates, talks and qualitative research - all of which will shape how Pride looks in 2018 and beyond.

“This year we are taking a fresh approach. With the issues that the community faces, such as racism, ageism and many other prejudices, we carry the responsibility to put on a Pride for everyone. As volunteers, we want open dialogue and conversation around what Pride needs to be, to help make this happen. A Matter of Pride is an important way of creating this dialogue and engagement within the communities we represent, and we are calling on them to get involved by taking part, and sharing it among friends and networks”, said Christopher Joell-Deschields, father of two and Community Engagement Director - also one of five new directors who joined the Pride in London volunteer leadership team this year.

The survey is hosted in-kind by YouGov and can be completed here: www.prideinlondon.org/survey

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