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Barclays returns for headline sponsorship of Pride in London

Barclays returns for headline sponsorship of Pride in London

Barclays is once again to be the headline sponsor of this year’s Pride in London festival championing the lesbian, gay, bisexual, and transgender (LGBT+) community. 

Since 2013 Pride in London has grown in scale and impact, and now brings together a million people in central London providing a platform to campaign for extension of LGBT+ rights and acceptance at home and abroad. Pride in London celebrates the community’s achievements and progress through social media and advertising campaigns, an increasingly diverse Pride Festival of arts, politics and sport and the Parade itself. 

Michael Roemer, Barclays' Global LGBT+ lead and Group Chief Compliance Officer, said: 

“Pride in London is a highlight of the LGBT+ calendar in the UK and a key element in our own programme of activities in support of diversity and inclusion in the workplace, and we are delighted to be continuing our support as headline sponsor. The theme for this year’s event is #lovehappenshere

“Our on-going relationship with Pride, both in London and across the UK, is just one of the ways in which we show our commitment to the LGBT+ community.  At Barclays we want our colleagues, customers and clients to feel free to express who they are at all times. We’ve made great strides internally in creating an inclusive global workplace, but we want to go further. By supporting Pride in London, we’re saying “this is who we are” and we want to encourage everyone else to be able to say who they are, without fear.”

Co-chairs of Pride in London, Alison Camps and Michael Salter-Church, said:
 
"We are delighted to announce Barclays as headline sponsor at Pride in London for the fourth year running.  They have provided the stable bedrock upon which a dedicated team of volunteers has been able to build Pride in London.  They have been supporting us from the outset, not just with vital sponsorship money, but with inspiration, ideas, introductions and encouragement.  
 
"With their solid backing we have created the UK's biggest free Pride event, enabling hundreds of groups - representing the community, charities, campaigners, companies, unions, sports, leisure, politics and much more - to proudly parade through the streets of the capital.  Whilst the Parade brings attention to the causes these groups promote and people they support, Pride is now much more than that.  
 
"Thanks to Barclays' support we have also developed hard-hitting media campaigns around themes that are intended to bring attention to key issues, such as whether someone can love who they want - openly and safely - in London without fear of being attacked or discriminated against.  

"We are proud that Barclays has been with us from the start - leading by example - and we thank them for it"