Applying to be in the Parade

New application process

The online applications process will run in two phases. This is designed to increase representation of small groups from within our diverse set of communities. 

Phase 1 - Application Window

Applications are now open for the Pride in London parade, and will close at 23:59 on Thursday 22nd February. Groups can apply for up to 200 wristbands.

Phase 2 - Allocation of Spaces

We will be processing all applications during the week of the 26th February, so expect to hear from us then. Please note that we cannot guarantee a number of wristbands, and your place in the parade is not confirmed until we have received payment.

Entry costs

The cost of entry for walking groups of 50 or less for non-profits and for small businesses has been held for the second year running, to enable more small groups to be be able to take part in the parade.

Group type <50 wristbands <100 wristbands <200 wristbands Small float (with up to 100 wristbands) Large float (with up to 200 wristbands)
Non profit £50 £100 £200 £350 £650
Small business £450 £600 £800 £1,200 £1,400
Standard rate £600 £700 £900 £2,600 £3,000
Union £480 £560 £720 £2,080 £2,400

Group Types

Non profit

This is a charity, network group or social group, without a corporate affiliation or funding. Examples: registered charities, Universities, national and local government, NHS.

Small business

A small business is defined as one that does not have a turnover of more than £6.5million, and not more than 50 employees. Examples: limited companies, sole traders, club nights or groups that run as a business.

Standard rate

A corporate group, or LGBT+ network group of a corporate business, with or without funding. Examples: LGBT+ corporate branded network groups, with or without funding and all other applications that do not fit into the other categories.


We are pleased to offer a 20% discount for TUC affiliated Trade Unions off the standard rate.

Float sizes and vehicles

Float entries include wristbands in the entry cost and do not need to pay a second fee for people walking with the float. If you are unsure of the classification of your vehicle please contact the parade team.

Float size Width Length Height maximum
Small float <2.5 metres <6 metres 4 metres
Large float <2.5 metres <10 metres 4 metres

Small floats

Up to four motorbikes or bicycles, single car, people carrier, mini bus, rickshaw

Large floats

Lorries, buses (single or double decker), vans (all sizes), heavy machinery vehicles (e.g. JCB)


Please make sure you've read through and understand the Parade Guidance notes before starting your application.

Parade applications are now closed

We will be processing all applications starting the week of the 26th February, and would expect to inform you of your application outcome as soon as we can. If you don't hear from us, we can guarantee we are not ignoring you, we just need to work through a very, very, very (very) long spreadsheet.

Please note that we cannot guarantee a number of wristbands, and your place in the parade is not confirmed until we have received payment.

If you have already applied for the parade, you can manage your details by logging in using the details below

If you have any questions or comments please contact where we will aim to get back to you within 3 working days.


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