Pride in London's Pop Up Shop

Our 2019 Pop Up Shop in Seven Dials has now closed, but you can still shop online at The Pride Shop to get your hands on this year's merch.

Buy online at the Pride Shop

Pride Gin

Pride in London will launch their very own gin to help fundraise for this year's Festival and parade.

Pride Gin is produced in the UK in small batches for Pride In London. A truly bespoke creation, it has been distilled to perfection using the finest botanicals and purest spring water for the ultimate smoothness - giving a quintessentially world-class juniper led London Dry Gin with a crisp, citrus finish. It pairs particularly well with Mediterranean-style or aromatic tonics.

Want to know more about Pride Gin? Here’s a little more:

  • Pride Gin is produced in a London Dry style – 40% ABV, Juniper led with strong citrus notes – designed to be all inclusive

  • 70cl/700ml bottles of gin will be available.

  • The bottle has been produced with sustainability in mind. The bottle is recyclable with as little packaging as possible. No plastic and even the label is made from BIO PE material.

  • The gin itself contains no GMO or allergens.

  • Suitable for vegans and vegetarians.

  • Product sourced in the UK and made in the UK.

Pride Gin will be in shops and bars from mid-June!

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