Pride in the City (or PITC) is Pride in London's business focused initiative.

Launched in 2017 thanks to the support and vision of partners like PWC, Pride in the City is now an established and respected initiative, which also got the endorsement of Mayor of London Sadiq Khan.

We’re really proud to say that PITC is changing, as part of Pride in London’s wider transformation to make the organisation fit for our future and to bring us closer to the many LGBTQ+ groups we need to represent.

PITC 2021 will provide an even stronger platform to connect businesses with LGBTQ+ community groups, activists and grassroots organisations in order to help you discuss ways to make your business even more LGBTQ+ inclusive.

Each of the selected Pride in the City partners will be able to choose a theme for the event they wish to host. We will then identify a great speaker to bring the voice of our communities to your event.

Events can be virtual, physical or hybrid. They can be internal only or open to your clients/stakeholders, or even the public. And you’ll be able to host them anytime between May and December. (In previous years we found that many partners really valued the opportunity to host an event after Pride month in order to continue the conversation)

You will be able to choose from three types of packages : Internal, Positioning and Amplifier.

If you would like more information on them, please contact us at [email protected].

What people say

Sadiq Khan, Mayor of London: “I welcome Pride in London’s plans to further promote diversity and inclusion within the workplace and I urge organisations around the capital to throw their support behind this important initiative.”

Simon Williams, CEO of NTT DATA UK: "We are proud and very excited to support Pride in the City”.

Mx Pips Bunce, Credit Suisse: "What an impactful and innovative event Pride In The City put on – the venue, content, organisation, themes and messaging were amazing and for many, so very emotive……kudos to the whole Pride in the City team for pulling off what is nothing less than a truly awesome event."

Bisi Alimi, Bisi Alimi Foundation: “The work of Pride in the City is to support businesses in understanding their role as an agent of change and accelerator of social acceptance.”