More than a million people visit Pride in London each year and hiring a stall is a great way to meet and engage with the LGBT+ community and their allies.

Applications for stalls are now closed.

Below you can find more information on application details from previous years and how stalls operate at Pride in London.


Whether you are a community organisation/group, a LGBT+ owned business or a major brand, a stall is a great way to be seen at Pride and to meet new people.

We will have stalls in six locations on Saturday 02 July 2022 (this is subject to change):

  • Trafalgar Square, North Terrace

  • Trafalgar Square, Pall Mall East

  • Soho Square (Community Village)

  • Leicester Square (Women’s Stage)

  • Golden Square (World Area)

  • St Giles (Family Area & Quiet Pride) 

All stalls are open to the public from 12:00-20:00 on Saturday 2nd July 2022. Stalls are required to be open for the duration of the event, and we do not allow stalls to close or break down early. You must be able to staff your stall continuously throughout this period.

All organisations taking part in Pride in London, including stall-holders must agree to follow our Code of Conduct.

Stallholders must agree to stall-specific terms and conditions when accepting the offer of a stall. You do not need to agree to them to apply, but if you think you may be unable to do so later, do let us know as soon as possible.

Not all organisations and brands that apply will meet the Code of Conduct and we expect to receive more applications than we have stalls. As such, we reserve the right, at our sole discretion, to choose which organisations are offered a stall.

What’s included?

We provide a marquee that is open to the front, and has three walls and a roof. With each stall, we aim to supply one trestle table and two chairs (more for a small fee), but do bear in mind that these can sometimes go missing.

Electricity is generally not available except for the large North Terrace stalls in Trafalgar Square and Golden Square, where pricing and availability will depend on how many applications are made for an electrical supply. For environmental and health and safety reasons we do not permit stallholders to bring their own generators. 

We do not allow stallholders to bring their own marquee or other structure and this includes buses, vans or ‘roadshow’ trailers.

Information for applicants

We take our commitment to sustainability seriously and so ask that you are mindful of this when considering any items for sale or that you give away. Please note there are some items we do not allow for sale or giveaway purposes, and some other activities we do not allow. Please check the terms and conditions before you accept an offer or email us for advice.

Accessibility is integral to our ethos, and so we want you to make sure that whatever you do on your stall and whatever you put on it, is as accessible as possible. That means considering things such as having a floor without any bumps or steps, having tables at a low level for wheelchair users, providing information and price lists in large type, and including activities for people of all abilities.

In addition, direct fundraising and solicitation of donations is not permitted anywhere on the Pride in London footprint on the day of the event.

On the day it is your responsibility to provide proof of £5m of public liability insurance as well as a written risk assessment. Local authority inspectors may ask to see these plus any trading licence you may need. We will ask you for evidence of these before the event.

Questions?

If you have questions that have not been answered or wish to apply, please email stalls@prideinlondon.org and we will get back to you in a couple of days.