Due to the Coronavirus outbreak, the next Pride in London parade will take place in summer 2021, more info on which can be found here.

As a result, we are currently not accepting applications for stalls. The application process will reopen when a date has been set for Pride 2021.

Contact stalls@prideinlondon.org if you have any questions.

Pride Stalls Details

More than a million people visit Pride in London each year, and hiring a stall is a great way to meet and engage with the LGBT+ community and their allies.

Whether you’re a bi community organisation, an HIV testing charity, a small LGBT+ owned business or a major brand, a stall is a great way to be seen at Pride and to meet new people.

We usually have 5 stalls locations (subject to change):

  • Trafalgar Square, North Terrace

  • Trafalgar Square, Pall Mall East

  • Soho Square (our Community Village)

  • Golden Square (our World Stage)

  • Leicester Square (the Women’s Stage)

All stalls are open from 12am-8pm. Stalls are required to be open for the duration of the event, and we don’t allow stalls to close or break down early.

What’s included

We provide a marquee that’s open to the front, and has three walls and a roof. Table(s) and chairs are also provided. Electricity is available only for the North Terrace stalls in Trafalgar Square.

We do not allow stallholders to bring their own marquee or other structure, and this includes buses, vans or ‘roadshow’ trailers.

About Applying

Please Note: Applications are currently suspended until further notice.

Applications usually open in March for a period of 4 weeks, with successful applicants being contacted 2-4 weeks after closing.

There are some items that we don’t allow for sale or give-away, and some activities we don’t allow in stalls. Please check the terms and conditions before you apply.

Food and drink traders should not apply through this system, but instead email pride@underbelly.co.uk to enquire about availability.

Stalls that trade – sell any item or service, for immediate or later payment – must also apply for a trading licence from Westminster City Council. This costs approximately £100 and we provide all details in due course.

Example Costs (2020)

Community group

  • Income under £200k - £100 Standard stall

Organisation

  • Income £200k-£1m - £250 for Standard stall / £1,000 for North Terrace stall

  • Income £1m-£5m - £375 for Standard stall / £1,750 for North Terrace stall

  • Income over £5m - £500 for Standard stall / £2,500 for North Terrace stall

Business

  • Turnover up to £600k - £300 for Standard stall / £2,500 for North Terrace stall

  • Turnover £600k-£10m - £600 for Standard stall / £3,750 for North Terrace stall

  • Turnover over £10m - £900 for Standard stall / £5,000 for North Terrace stall

Please note that all stalls must be paid for within 14 days of the invoice we send you when you accept any offer we make to you. If your business takes longer than this to pay an invoice, you’ll need to make alternative arrangements such as paying yourself and claiming back from your company.

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