Our code of conduct is designed to ensure the Parade is a safe and accepting space for everyone. All groups applying to be in the parade must agree to the code of conduct as a condition of entry.

If you're a Parade group

  • The code of conduct applies equally to everyone in your group

  • You are collectively responsible for behaviour within your group

  • Failure to comply with the code could result in you being asked to leave the parade and also affect future applications.

If you're watching the Parade

Abuse or threatening behaviour of any kind is not acceptable at Pride. If you have any concerns on the day, trained stewards are on hand to support you.

The Code of Conduct

  1. Pride in London is a celebration of diversity and equality, and all participants in the Pride in London parade are expected to embrace and respect this.

  2. Pride in London will not tolerate any threatening, violent or offensive behavior against its volunteers, staff, other parade participants, police, security personnel or members of the public.

  3. Pride celebrates diversity and will not tolerate any individual making derogatory remarks about a person's sexuality, gender, gender identity, race, age, nationality, disability, appearance, religion or any other factor.

  4. Any individual infringing the bodily integrity of other participants will be removed from the parade immediately and referred to the police.

  5. Pride in London believes it is important for all parade participants to abide by clear legal guidelines concerning alcohol and drugs.

  6. Any volunteer or parade participant that is deemed aggressive, incapacitated, threatening, a threat to their own health, or unable to fulfill the role they intended to do due to intoxication, will not be permitted to take part in the event.

  7. Pride in London asks for everyone to please act responsibly and limit alcohol consumption during the parade form up and during the parade itself.

  8. Pride in London is a celebration of everybody and every body. As guidance, ‘swimsuit coverage’ is the minimum requirement.

  9. There are clear legal guidelines around public nudity, taking part in sexual acts in public, and flashing, which all parade participants are expected to abide by.

  10. Pride in London expect parade groups to be able to demonstrate the proactive steps they have taken to minimise their impact on the environment. Pride in London also require all groups to agree to follow the sustainability guidance issued.

  11. If you see or are notified of any incident that would break this code of conduct, please notify a steward or a member of the Police immediately.

Failure to abide by the Code of Conduct can result in the following:

  • Any person behaving in such a manner can be immediately removed from the parade/event.

  • Their group may also be removed at the sole discretion of Pride in London’s management team. Any fees paid will be forfeited.

  • Any person found to be taking part in illegal activity will be reported to the police.

  • A full report of any incident will be provided to the Community Advisory Board that falls within the remit of this code of conduct, and could jeopardise the involvement of the individuals group in future parades.

  • In all matters relating to this code of conduct, the decision of Pride in London managers, senior managers, event managers and event directors will be final.