Pride’s Got Talent


Pride’s Got Talent is the brainchild of Ian Massa-Harris-McFeely and was conceived in 2014 to ensure the existing pool of talent in the LGBT+ community were given a fair chance to take part in Pride in London and were exposed to industry recognised judges to aid them in their artistic career. 

The rationale is that everyone, irrespective of gender, gender history, sexuality, disability or ethnicity is encouraged to enter the competition. This ensures that there is transparency and diversity when it comes to the Pride’s Got Talent performers on the Pride stages.

Check out the video below to see what it’s like to take part.

The competition is open to:

  • New and emerging talent (established talent will be considered separately)

  • Talent without major representation

  • Non celebrity talent

Applicants can apply for a spot in one of two categories:


Popular music

Exclusively music acts (both solo artists and groups)



Music/Dance (non popular music)
Presenting/Hosting/Novelty Act

How to apply

Applications for 2019 are now closed. Please come and support our acts at the heats we have scheduled across London in the coming months.

Taking part

The first round

All entries are given the opportunity to perform in front of an industry-recognised panel. The panel will also include community reps mindful of encouraging diverse talent. Depending on their act the performer will be seen by one of the below panels. To ensure that no one is discriminated the judges will judge on talent and quality within their category as listed above.

These auditions will be held in a London LGBT+ venue and will have audience members watching the competition. Each act will be asked to perform a maximum of 3 numbers. The panel might want to ask some questions after their audition. The panel and producer also reserve the right to not listen / watch full performances.

Semi finals

The rounds will lead into a semi-final for each category with the same format as above.

The final

Finalists once again perform in front of a panel of judges. Again the final is held in front of a live audience. The winning artists, within the various categories, will then be allocated into the various stages by the Producer and will be added to the Pride programme.

All finalists obtain an automatic place on one of the Pride In London stages or associated stages.

Finalists are competing for the following:

  • A space on a Pride In London Stage (guaranteed to all finalists)

  • PGT Winner (supporting a PA on Trafalgar Square)

  • PGT Runner Up

  • PGT Cabaret Winner (Trafalgar Square Stage appearance, Cabaret Headline and possible own show)

  • PGT Cabaret Runner Up

  • Sponsor Associated Prizes


Aaron Carty

Founder of The Beyonce Experience

Adam All

Founder of BoiBox, PGT Cabaret Winner

Antony Stuart-Hicks

Producer at APL Theatre

Calum MicSwiggan

Writer, Digital Content Creator, Radio Presenter and LGBT+ Advocate

Catherine Millsom


Chris Clegg

Producer / Creative Director / Graphic Designer. Founder at Tuck Shop UK

Chris Fitchew

Creative Director at Cloud 8 Productions, TV Presenter

Dave Cross

DJ/Writer for Boyz Magazine

Gillian Ford


Helena May


Jason Prince

DJ/Writer/Founder at Klub Kids Productions

Jason Reid

Cabaret Editor at QX Magazine, Social Media Manager at

The Royal Vauxhall Tavern and The Canal Café Theatre

Lucyelle Cliffe


Marnie Scarlet

Performance Artist, TransVagTite, Fetish/Costume Designer and

Scarlet Diva Extra-Ordinaire

Mzz Kimberly

Actress/Cabaret Singer, Patron of CliniQ

Peter Dunbar

Marketing Director at The Phoenix Artist Club

Ralph Bogard

Actor, director, host, singer, theatre/event maker for The PCC London,

Unicorn Nights, Shade Orange, The National Trust, The Tate,

The Greatest Showman

Rose Garden

Cabaret/Drag Artist

Sadie Sinner

Production & Entertainment Manager at UK Black Pride,

Founder at The Cocoa Butter Club



Son Of A Tutu

Award winning Drag Artist, as seen on The BBC

Sum Ting Wong

Drag Queen/Cabaret

Tony Power

Songwriter for Eurovision Winner

Stuart Saint


Candy Rose


Natalie Gray


Rose Thorne

Burlesque Performer/Host at The Double R Club, Founder at

Cabaret VS Cancer

Lawrence Bolton

Artistic Director at Two Box Productions

Simon Sharp

Artistic Director at London Gay Men’s Chorus

Murray Hipkin

Musical Director at The Pink Singers/Music Staff at English National Opera

Megan Lawrenson

Booker at Hot Vox

Emma Norman

Artist Manager at Cuffe & Taylor (Live Nation)

Roxie Bourdillon

Deputy Editor at DIVA Magazine

Linda Riley

Patron of Diversity Role Models, Board of Directors GLAAD

Stephanie Von Clitz


Pride in Music

Charitable LGBT+ collective music network

Lizzie Capener

First blind female TV judge appearing on BBC1’s #AllTogetherNow.

Soprano & VI cricketer for Surrey & UK. Raising awareness of sightloss

Dolley Trolley

Drag queen, cabaret artist and burlesque performer. Runner Up,

Pride's Got Talent Cabaret 2017 (London) Not Another Drag Competition

Season 4

Please note: Out of the winners pool the nature of the act will determine which stage or stages that act can perform in. It is also possible for an act to win a place on more than one stage.

As well as being in with a chance to perform at Pride, all entrants will be performing in the heats in front of industry professionals who may also be looking for fresh new talent. There is also the opportunity for participants to be promoted to Pride in London’s followers on social media.

Acts / individuals in PGT 2019 might also get the opportunity of performing in other Pride In London related events together with mentoring opportunities and possible performance opportunities.


In partnership with


Supported by