PridePay, the LGBTQIA+ focused payment app from Pridepay will be the headline sponsor for Pride in London on 5th July 2025. The partnership includes branded installations in Trafalgar and Golden Square, "Tap for Change" donation stations, and a co-branded parade float. PridePay will gather community feedback through on-site sessions to improve their services addressing identity verification challenges. Hugo Remi, Cardaq CEO, emphasised PridePay's mission to support the LGBTQIA+ community, while Pride in London leadership expressed excitement about the collaboration.
Read full announcement: here