Pride in London is dedicated to ensuring that we have as positive an impact as possible on the local community, businesses and residents.

If you are a Resident or Business in the local area, we will be sharing more information on our dedicated pages on how to plan your parade day in 2022 in due course.

Find out more about Residents InformationFind out more about Businesses Information

Get involved

Become a Pride in London partner

We have a Pride Partnership scheme, through which we can offer you some fantastic promotional opportunities in exchange for a partnership fee. By making a small contribution to keep Pride in London a free event for all, we will promote your business and give you the tools to tell potential customers about your association with Pride. If you're interested in hearing more please email us.

Celebrate Pride with us

Pride in London is one of the largest Pride events in the world and generates a huge amount of tourism for London. There’s a great potential for your business to benefit from the extra visitors to the city. If you’re located along the parade route or in Soho, you’ll see your footfall increase especially this year as we commemorate 50 Years of Pride in the UK and because the event has not taken place for the last 2 years.

More than half of 2019's visitors said they were more likely to spend their money with LGBT+ friendly companies. So as well as being a great way to show your support for the community, it may well benefit your business to get involved in the run up to the main event.

We also find year after year that businesses showing visible support for the event are much more likely to generate incremental positive engagement on social media and greater press coverage. This is a great way to increase your profile and get some fantastic PR.

You might consider:

  • Installing a window display that highlights your support for the LGBT+ community. This could be as simple as any of the LGBT+ flags, but feel free to go all out!

  • Creating a product or service that represents Pride or the LGBT+ community. If you own a bar, you could create a themed cocktail, or if you’re in a shop, why not hero some products created by LGBT+ suppliers?

  • Hold a Pride themed event. If you’ve got the space or capacity, why not have a dedicated LGBT+ evening or meet-up?


Got a question?

We have a dedicated Residents and Business Liaison team who regularly engage with residents and businesses in the Pride in London area and will look after you on the day itself.

If you have any questions or concerns then please email rbl@prideinlondon.org and one of the team will get back to you as soon as they can. All of our team members are volunteers and we will get back to you as soon as we can.