Pride in London is dedicated to ensuring that we have as positive an impact as possible on the local community and the local businesses and residents. More information on how to plan your parade day in 2021 will be shared in due course.

Get involved

Become a Pride in London partner

We have a Pride Partnership scheme, through which we can offer you some fantastic promotional opportunities in exchange for a partnership fee. By making a small contribution to keep Pride in London a free event for all, we will promote your business and give you the tools to tell potential customers about your association with Pride. If you're interested in hearing more please email us.

Celebrate Pride with us

Pride in London is the third largest Pride event in the world, and generates a huge amount of tourism for London, so there’s a great potential for your business to benefit from the extra visitors to the city. If you’re located along the parade route or in Soho, you’ll see your footfall soar!

More than half of last year's visitors said they were more likely to spend their money with LGBT+ friendly companies, so as well as being a great way to show your support for the community, it may well benefit your business to get involved in the run up to the main event.

We also find year after year that businesses showing visible support for the event are much more likely to generate positive buzz on social media and greater press coverage, so it’s a great way to increase your profile and get some fantastic PR.

You might consider:

  • Installing a window display that highlights your support for the LGBT+ community. This could be as simple as a rainbow flag, but feel free to go all out!

  • Creating a product or service that represents Pride or the LGBT+ community. If you own a bar, you could create a rainbow cocktail, or if you’re in a shop, why not hero some products created by LGBT+ suppliers?

  • Hold a Pride themed event. If you’ve got the space or capacity, why not have a dedicated LGBT+ evening or meet-up?

Got a question?

We have a dedicated Residents and Business Liaison team who regularly engage with residents and businesses in the Pride in London area and will look after you on the day itself.

If you have any questions or concerns then please email and one of the team will get back to you as soon as they can.