To help you complete your parade application, please read the guidance carefully.

This is the first step to marching at Pride in London 2022 which this year celebrates 50 years since the first Pride march was held in the UK.

There are several sections for you to complete and each one must be completed in full before the application can be submitted.

Changes have been made to this application form, therefore even as a returning group it is important to note that these changes may affect your application.

Applications should be submitted via the Pride in London website from 28 January 2022 to until 10 pm on 23 February 2022 . Any applications received after the deadline will not be considered for the 2022 parade.

As this application form must be completed in one continuous session, we suggest you read these guidance notes and gather the information you need before you start the application to avoid timing out.

Contact details, contact name & email address

This person will be the primary contact for Pride in London for your group. You can always change this after approval to be in the parade has been granted.

Their name will not be placed on the public website and will remain only visible to the Pride in London parade team, unless you opt into the communications.

You will also be asked to create a password.

After you click submit an email will be sent to you to open to validate your account.

Account validation and password

After you have opened the validation email and followed the link you will need to log back in to complete your application. You will also need this to log back into your account to see the status of your application and to make payment when you are approved.

Secondary contact details

To ensure groups receive urgent information, groups are required to add a second person’s contact details. This information will also not be visible on the public website and will only be visible to the Pride in London parade team. They will receive any announcements from the parade team the primary contact receives by email but will not be able to log into the parade application system.

Emergency contact

The third contact on the system is there as a backup in the case both the primary and secondary cannot be reached. This would only be in an emergency situation.

Please ensure that at least one of the contacts will be in the parade if we need to contact you on the day.

Application group name

Your group name will be the name shown on our website, and your parade placard.

Group details

Your group name should clearly state who you are for people who may be seeing it for the first time. Please avoid acronyms if they are not widely known. You are much better off listing the name of your group in full, forxample: ‘EPMU’ should be entered as ‘European Pride Managers Union’.

Each group's name must be different

Your entry is only valid for one brand or group. If you are applying for a company group or brand collaborations (e.g. ‘inter’ type groups), you will need to apply separately if they want to display separate names. For example, if you are applying on behalf of a retail group that owns more than one brand you would need to apply for each respective brand for which you want to show branding during the parade.

Group category

In order for people to search and find you on the parade site, please select which category your group best fits into from the following options:

  • Arts

  • Businesses

  • Charities / non-profit organisations

  • Community groups

  • Faiths

  • Politics

  • Professions

  • Sports

  • Others

Group description

Please describe your group. For example, you might be a social group for LGBT+ people, meeting once a month as a free book club. This information is shared on the Pride in London parade pages to help other people to find your group and understand who you are. What does your group do, and how do you contribute to the LGBT+ community? Please outline the activities or support your group provides to the LGBT+ community. This could be donations made to LGBT+ charities, goods or services you donate, support you provide to LGBT+ staff, or any other ways you contribute to the greater LGBT+ community.

This information will be publicly shared on the Pride in London parade webpages. This is limited to 200 characters to enable us to tweet your information on the parade day.

Diversity monitoring

Pride in London aims to deliver a diverse and inclusive Pride parade that is reflective of the community we serve. Therefore we encourage everyone to tell us about the focus of your group.

We’re interested to know whether your group focuses on the rights and promotion of one sector of our community. An example would be if your group specifically focuses on the trans community or the bi community, rather than just having a trans or bi presence in your group. We need to know this information to make sure that all of our community is given the best visibility, and if we see that sections of our community are not represented, then we can reach out as necessary. We will not publish specific information by group nor share groups’ information with third parties.

The following characteristics will be monitored:

  • Gender

  • Sexuality

  • Ethnicity

  • Faith

  • Disabilities

Social media links

Please provide links to your social media and groups webpages. Pride in London will place this information on the “who is in the parade” webpage.

Please provide one or more of the following;

  • Website

  • Twitter Facebook

  • Instagram

  • Tik Tok

  • Snapchat

We expect historic and new posts to be in line with the Pride Pledge for Inclusivity and support of all LGBT+ communities.

Logo and photo

Our website will have a page setup to show which groups are in the parade. This is for other people watching the parade to understand who you are and why you are marching. To help show the public who you are please upload a picture. This can be a logo for your group, or a photo of your group.

Group email address

Please provide an email address that can be used by the general public to contact you. . Members of the public often see parade groups and want to contact them, so this is a great way to build connections for the LGBT+ community. Please do not use your primary personal email address, it should be the one used on behalf of your group. This information will be public on the Pride in London website.

Type of organisation

There are four options of organisation type;if you are unsure which one your organisation falls into, please contact the parade team. Pride in London reserves the right to change the organisation type if we believe a wrong selection has been made by a group.

COMMUNITY / LGBT+ NOT FOR PROFIT: charity, network group or social group, without a corporate affiliation or funding. This category does not cover for-profit businesses. You should also have a clear messaging statement explaining your credentials as an LGBT+ organisation. Examples: registered LGBT+ charities, LGBT+ community groups.

NOT FOR PROFIT (OTHER) AND UNIONS: charity, network group or social group, without a corporate affiliation or funding. This category does not cover for-profit businesses. Examples: registered charities, CIC, universities, unions, national and local government, emergency services, and NHS.

LGBT+ FOCUSED COMPANY: A business which is either owned and operated by [members of] the LGBT+ community or for the LGBT+ community. Examples: LGBT+ owned coffee shop, an LGBT+ safe space club night, or an LGBT+ brand.

COMPANY: A corporate group, or staff network group of a corporate business, with or without funding. Examples: Corporate branded staff networks and any applications that do not fit into the other categories.

Type of parade entry

Parade groups can apply for several different parade entry types. Details of the prices and of the float sizes can be found below.

These are:

  • Walking group

  • Float

Based on your group organisation type and the parade entry type you require; the price of entry is calculated.

Pricing

The price per wristband will be:

COMMUNITY / LGBT+ NOT FOR PROFIT: £Free (Walking Groups)

NOT FOR PROFIT (OTHER) AND UNIONS: £5.00

LGBT+ FOCUSED COMPANY: £7.50

COMPANY: £25.00

The price for floats will be:

COMMUNITY / LGBT+ NOT FOR PROFIT: £50.00

NOT FOR PROFIT (OTHER) AND UNIONS: £750.00

LGBT+ FOCUSED COMPANY: £100.00

COMPANY: £7,500.00

Group size

The parade has limited space for groups to take part. To safely deliver the parade we need to work to strict limitations on space. The maximum number of wristbands that can be applied for is:

COMMUNITY / LGBT+ NOT FOR PROFIT: 70

NOT FOR PROFIT (OTHER) AND UNIONS: 70

LGBT+ FOCUSED COMPANY: 70

COMPANY WITHOUT FLOAT: 50

COMPANY WITH FLOAT: 70

Groups with floats should select the number of wristbands they require and the float size from the fees above. This space is calculated based on the number of people in the parade, and the number of vehicles. It also takes into account the time the parade will close roads in London, and the impact it has on the transport infrastructure. We ask that you only apply for the number of wristbands you require. If all groups do this, we can provide a space for all groups who wish to take part. Pride in London reserves the right to offer a parade position with a lower number of wristbands than requested. Your group would only be charged the price bandfor the approved number of wristbands you receive.

Groups requesting a float

Groups requesting a float (vehicle) will be asked to explain why they want to bring a float and whether other options have been explored. While floats can be a great way of ensuring all people from your group can attend, please consider the environmental impact. The vehicle itself along with the fuel on route create a carbon footprint which would not have taken place if the parade was not there. Also consider the dressing of the float. If a float is essential to your group, please ensure you ethically source materials and avoid any single use plastics. Please also try to recycle and reuse as much of the float dressing after the event.

Application review

The entry fee and your group’s reference number will be displayed for you along with the other information you have entered onto the application form. You can review this now and go back to a page to make an amendment if needed.

Agree to the terms

The parade is a time to celebrate as well as raise awareness of inequality and injustices faced by the LGBT+ community; however in order to promote a safe parade we require all groups to agree to our Code of Conduct to be in the parade.

The code of conduct can be found here.

Submission of an application is not an automatic place

All submitted applications are reviewed to ensure groups meet the spirit of Pride, agree to the Code of Conduct and ensure they meet the Pride Pledge. Pride in London receives many applications for participation each year. As such, we are not able to guarantee the requested number of wristbands will be granted, nor confirm acceptance of an application for a float until this review process is completed, so please wait for the formal confirmation by email from the Pride in London organisers.

In cases where applications in any one category exceed the maximum participant limit a ballot will be held and groups drawn at random to determine who can participate. All successful groups will be notified.

Pride pledge

All groups are required to sign up to our pledge to create a greener future. Pride in London expects parade groups to be able to demonstrate the proactive steps they have taken to minimise impact on the environment. Pride in London also requires all groups to agree to follow the guidance issued.

Opt in/out of communications

During the build-up to the parade, we will need to send you information from time to time. In addition to this, other Pride in London teams have information they would like to share with you. If you would like to receive this additional information from Pride in London and other selected partners, please select this option.

Agree to pay the entry fee

If your group is offered a place in the parade you agree to pay the associated fee (the correct and full cost of the wristbands and/or float). This should be done as soon as possible. Your group’s participation status will not be finalised, and your place won’t be secured until you have paid the fee.

Next steps

Here is what happens after you submit your application before you hear back from us:

  1. Your application will be checked to ensure it has been completed fully, and for any clear errors, such as a limited company applying as a non-profit organisation.

  2. The application will then be reviewed by our Community Engagement Team, and the Board of Pride in London who will have the final decision in the number of wristbands issued and float approval.

  3. The Parade Team will then update the application system and inform all groups of the outcome.

  4. You can expect to hear from us by the end of March.

  5. Confirmations will be sent by email, you can also log into your application to view its status at any time.

Public information

The following headings will be used and public from the information you provide on the Pride in London “who is in the parade” webpage for 2022.

  • Group name

  • Photos you provide

  • Description of your group

  • What your group does for the LGBT+ community

  • Category of your group

  • Your groups email address

  • Links to your social media

For any further information please email [email protected]