LONDON, 31 May 2024 — Pride in London, the organisers of the UK’s largest and most diverse Pride event, today introduced its 2024 Campaign: #WeAreEverywhere. The campaign shines a light on the presence of London's LGBTQ+ community, and the power they have to be drivers of change by living authentically and without apology.
The United Kingdom has been backsliding on LGBTQ+ rights every single year since 2015, according to ILGA-Europe’s Rainbow Map. Trans and non-binary people are being increasingly dehumanised and targeted in political rhetoric, all while their fundamental rights are rapidly being eroded. Our Government has pledged to implement policy essentially banning the discussion of gender identity in schools. Even the act of civil servants wearing a rainbow lanyard is being called “political.”
To that, this campaign says:
We are everywhere — and if living our lives honestly and openly is being questioned, we will respond by showing up louder and more unapologetically than ever before.
“This campaign confronts the increasing attacks on the queer community, particularly those who are trans and non-binary. #WeAreEverywhere underlines that our community is not a political talking point—we are a vital part of the fabric of London, powering our city every day,” said Christopher Joell-Deshields, CEO of Pride in London. "In these urgent and unjust times, and ahead of July’s general election, this campaign and our upcoming Parade are a reminder of the power, importance and presence of our community.”
The #WeAreEverywhere campaign will feature everyday Londoners who may not be making headlines, but are making a difference in their communities day after day simply by showing up as their authentic selves. Through striking visuals and moving storytelling, their impact will be brought to light across the capital through out-of-home advertising, press, digital platforms, and social media throughout Pride Month in the lead up to the Pride in London 2024 Parade. In the spirit of the campaign’s message of showing up and taking up space, Pride in London also invites everyone in the queer community to get involved by sharing their moments of everyday pride on social media with the hashtag #WeAreEverywhere.
The campaign extends the work Pride in London has been doing throughout the year to support and amplify the impact of LGBTQ+ individuals and organisations that are working to make a difference, big or small, including through the Unity Awards and Pride in the City.
Taking place on the 29th of June, the Pride in London 2024 Parade promises to be a striking demonstration of LGBTQ+ pride and solidarity, proudly reminding all of London that #WeAreEverywhere. More details on the Parade will be coming soon.
