Residents & Businesses Info
Find out how the Pride celebrations may affect you
As we finalise preparations for Pride in London 2025, we hope you're as excited as we are! With not long to go until Saturday, 5 July 2025, we’re sharing some key information that may be helpful to residents and businesses within the local community.
As always, our dedicated Residents & Business Liaison team is on hand to answer any questions you may. You can contact them by email at: [email protected]
And you can access out Information Pack here.
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2025 Information Pack
The Pride in London 2025 Information Pack is your one-stop shop for all key event details. It includes everything from the parade route and event areas to road closures, access points, and parking suspensions. You’ll also find essential guidance on licensing requirements and the Temporary Event Notice (TEN) application process.
Whether you're planning ahead for staffing, deliveries, or trading on the day, the pack is designed to help ensure your business is fully prepared for Saturday, 5 July 2025.
For information on road closures and parking please read the below 2025 Information Pack!
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Temporary Event Notices
If you are a licensed premises, you must adhere to the conditions of your premises licence. Any activity outside your existing licence—such as selling takeaway drinks, extending opening hours, playing additional music, hosting live entertainment, or adding extra outdoor seating—requires a Temporary Event Notice (TEN) from Westminster City Council (WCC). Failure to obtain a TEN may result in enforcement action, including removal of equipment or closure of your premises.
For more information and to apply for a TEN, head to this link. To allow sufficient time for your application to be reviewed, please ensure it is submitted by Friday 6th June 2025.
For any questions, email: [email protected] directly.
Please complete the Licensing Intentions Form HERE.
You can also attend the Licensing Q&A Session at the Pride In London Business Drop In Session on Wednesday 4th June between 16:30 - 18:00, which is held after the Safer Business Network Pub Watch, with the chance to ask the licensing team directly any questions or queries you may have.
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Responsible Licensing Scheme
The Pride In London (PiL) Responsible Licensing Scheme (RLS) aims to ensure the 1.5 million+ visitors to our city have a safe, fun and enjoyable day in the capital, whilst giving licensed premises within the iconic Soho Area the tools, resources and support they need to make this happen.
In 2025, we are re-launching the scheme to foster stronger collaboration with our partners and better address the evolving needs of our diverse community.
By applying to the Pride In London Responsible Licensing Scheme, you agree to upholding key principles designed to ensure the safety and enjoyment of visitors, staff and residents. In return Pride In London will support you to make this happen.
While the scheme specifically applies to the Parade Day on Saturday, 5th July 2025, the tools and resources provided are intended to help you maintain a safe and inclusive environment throughout the year.
Please note this scheme is in addition to your usual licensing responsibilities.
To apply, complete the form via the link below by 20th June 2025.ny questions or queries you may have.
Pint Of Pride
A Pint of Pride is a fundraising initiative, created to help hospitality businesses visibly and meaningfully support the LGBTQIA+ community during Pride season. Participating venues add a symbolic “Pint of Pride” (or equivalent) to their menus for £5, with 100% of proceeds going to Pride in London and its LGBTQIA+ Unity Fund, which supports grassroots queer-led organisations.
Whether you’re a pub, café, bar, coffee shop, bakery, or hotel, it’s an easy and inclusive way to show allyship, engage customers and staff, and raise funds throughout June and in the lead-up to the Pride in London Parade on Saturday 5th July 2025.
Participants receive digital campaign assets, menu and POS templates, a Hospitality Allies venue badge, and a spot on Pride in London’s official Hospitality Allies map—amplifying their visibility and commitment to inclusion.
It’s a low-cost, high-impact campaign that helps make a powerful statement—one pint at a time. For more information or to apply, email our Fundraising Team below:
Become a Pride in London partner
Pride in London brings thousands of visitors and a major boost to the city’s tourism and local economy. If your business is along the parade route or in Soho, it’s a prime opportunity to benefit from increased footfall.
In 2023, over half of visitors said they were more likely to spend with LGBTQIA+ friendly businesses. By showing support in the lead-up to Pride, you can attract new customers and reinforce your values.
Visible support often leads to positive social media attention and press coverage. A window display, themed product, or Pride cocktail can help you stand out. Hosting an LGBTQIA+ event is another way to connect with the community and welcome new audiences.
Supporting grassroots organisations, such as through Pride in London’s Unity Fund, also shows genuine commitment and can build lasting connections.
