Stalls

Welcome

A stall at Pride in London allows you to actively engage with a diverse audience, showcase support for LGBTQIA+ communities, and promote your products or services in an inclusive and celebratory environment.

With a broad selection of pricing options, we’re confident we can accommodate your business at Pride in London for 2026.

Intrigued?

If you’d like to look over the options available to you in our stalls portfolio, or have a read through our useful information resources, head over to our stalls application portal.

Stalls applications for 2026 will be opening on Monday 19th January at 8am.

If there’s any questions we can help with otherwise, email us at [email protected] and we’ll do our best to assist.

Securing a stall

Pride in London attracts more than 1.7 million visitors across the footprint, a truly unique opportunity for a one-day event. The event footprint is made up of five curated spaces throughout Central London, and with capacity in each for vendors, community groups, non-profits organisations and more, we’re confident we can find a place for your business at a cost that works.

  • Trafalgar Square - Home to our largest stage, with a full program of live entertainment, and a variety of stalls, including retail vendors, LGBTQIA+ charities, LGBTQIA+ businesses and food & beverage.   

  • Golden Square - with a stage line-up of diverse artists and speakers from the global majority, this square is vibrant from start to finish. Stalls include food delicacies from the Caribbean and Africa and a mix of other vendors from retail to community groups. 

  • Leicester Square – A dedicated space for Women, which includes the Women’s Stage, a bar and stalls within and around the perimeter of the iconic London square.  

  • Victoria Embankment Gardens– A relaxed family zone, with music, children’s entertainment, with light refreshments and community stalls and stewarding provided by the Scouts.

  • Soho Square - Our community village with a high foot-fall of visitors, it plays host to a wide range of stalls, with a focus on organisations who support members of the LGBTQIA+ community and LGBTQIA+ owned businesses.

2026 Stalls application portal

The North Terrace

Positioned to the front of the iconic National Gallery, and directly ahead of our Main Stage, the North Terrace on Trafalgar Square is the pinnacle of our offering in terms of brand visibility on both a local and global media stage. Having previously played host to instantly recognisable global brands, and our headline partners, North Terrace is the space in which - if you have a vision - we can work with you to make it a reality. From product launch activations and promotional giveaways, to custom fabricated interactive experiences, we can help you make your ideal Pride in London activation a success.

If you’d like to talk more with us about a bespoke placement within the event, be it on North Terrace or elsewhere within the event footprint, we’d love to hear form you and make your vision a reality. Email us today at [email protected]