STALLS AND TRADERS
Secure a community stall at Pride in London and connect directly with a vibrant, diverse audience. It’s an opportunity to visibly champion LGBTQIA+ pride while sharing your products or services in a welcoming, joyful, and inclusive setting.
Pride in London is committed to delivering a community-centred parade that is accessible to all, guided by our core values of Visibility, Unity and Equality.
As one of the most important dates in the LGBTQIA+ calendar, Pride in London brings our communities together to take centre stage, while inviting allies and spectators to stand with us in solidarity and celebration.
WHO ARE STALLS FOR?
The provision of community stalls is, first and foremost, intended to be a facility by which we can showcase individuals, businesses, partners and organisations working for and within the LGBTQIA+ communities of London and the UK.
That in the forefront of our minds, we welcome anyone coming into Pride in London and embracing to our values of Visibility, Unity and Equality.
We welcome stalls holders from LGBTQIA+ businesses and community groups, alongside the broader sphere of non-profits, public sector organisations and unions that work to support members of the LGBTQIA+ community.
But it isn’t solely for LGBTQIA+ focused organisations, and we welcome any organisation looking to be present, stand with and show support for London’s LGBTQIA communities and the diverse spectrum of individuals that comprise them.
WHAT ARE MY OPTIONS?
Spreading across more than a square mile, when Pride in London arrives it occupies an area in the City of Westminster larger than the City of London, and embraces all the diversity that encapsulates.
With six stages across the footprint on the day, each with a full day of entertainment, Pride in London’s unique ability to draw all demographics together on one day is not to be missed.
We offer community facing stalls around 5 iconic London squares and gardens, each curated to place you amongst an engaged and embracing cross-section of the community at large
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Our range of stalls on Pall Mall East place you on the west side of Trafalgar Square, outside the historic Canada House.
From this position, footfall entering and exiting our MainStage area is funnelled, along with dispersing footfall from the end of the parade route, representing an exciting opportunity to put your brand in front of an excited and engaged audience.
Historically, these stalls have hosted LGBTQIA+ businesses alongside non-profit organisations looking to engage with and support the community, but has also found success with nationally recognised brands. -
London's Leicester Square, arguably the core of the entertainment district, will again play host to The LGBTQIA+ Women's Stage in 2026.
With a diverse range of performers, speakers and panels, we again aim to curate a space that draws women together in alignment with our core values; Visibility, Unity and Equality.
This space offers two distinct areas; the gated park at the heart of the square, and the pedestrian concourses that border it.
The internal area hosts the stage itself, and arranged around the iconic Shakespeare statue at it's centre, we have a selection of stalls that we endeavour to reserve for LGBTQIA+ community groups and businesses that align with the ethos of the space.
The external area is open to a much broader spectrum of applicants, as we seek to build a diverse and engaging offering for the hundreds of thousands of people that pass them over the day whilst navigating through this hub at the core of the event footprint. -
London's LGBTQIA+ community has been drawn to, and come together within, Soho for decades. This is mind, it's only right that we place Pride in London's social core within Soho Square.
Soho Square hosts Pride in London's Trans and Non-Binary Stage, and is curated to amplify the voices, experiences of the Trans and Non-Binary Community and the issues it faces.
On the street surrounding the garden square, our stalls are primarily occupied by community groups, non-profits, unions and LGBTQIA+ businesses. We strive to make this a space where both the businesses from within our community can seek the support of that community, but also the community can go to find organisations that offer them support in whatever form that might take.
Placed in close proximity to Soho's iconic pubs and bars, the electric atmosphere of Soho Square over the day is not to be missed. -
Only 90 seconds to the east of Regent Street, and 90 seconds from Piccadilly Circus, Golden Square is positioned within touching distance of Soho's beloved restaurant scene and close enough to the parade that you can hear it pass by.
Again for 2026, Golden Square will be hosting the Global Majority stage. Led by voices from within the Global Majority, this is a stage by and for a global community, with a rich cultural vibrance that aims to celebrate diversity in all it’s forms.
Our stalls offering in this space is similarly diverse, historically hosting anything from globally established brand activations to charities and small businesses that are seeking to engage with an exceptionally diverse and accepting crowd. -
Family-focused, and for the last two years, a sleeper hit and must-visit within the event.
The Family Area provides a stage with curated, engaging, family-friendly programming designed to captivate children and parent's alike.
Located between The Savoy Hotel and Cleopatra's Needle, and alongside Charing Cross and Embankment train stations (both very popular event entry points for attendees travelling in) this award winning public garden aims to engage whilst also allowing refuge, with many families choosing to bring a blanket and picnic among the lawns and flowerbeds.
The space will again have its stewarding provided by The Scouts for 2026, and our stalls offering is curated to align with this family-feel, with us looking to support spaces hosting activities or organisations targeting families specifically.
WHAT ABOUT COST?
Our intention in offering community stalls is for them to be a facility through which we can showcase individuals, businesses, partners and organisations working for and within the LGBTQIA+ communities of London and the UK.
But sadly, we can’t provide them for free.
We offer various tiers of pricing based on your organisation, intended activity on the day (trading versus engagement, or distribution of information) and where you’d like to be.
Detailed information is available via our application portal below.
INTERESTED IN APPLYING?
We’re already looking forward to seeing you on the day.
Hit the button below to head to our refreshed application portal.
There you can find a detailed breakdown of options, costs and information on the day. It will also be where you can log in to manage your application in the run up to 4th July.
If you have any questions in the meantime, email us at [email protected]
WHAT ABOUT SOMETHING A LITTLE BIGGER?
THE NORTH TERRACE
Positioned to the front of the iconic National Gallery, and directly ahead of our Main Stage, the North Terrace on Trafalgar Square is the pinnacle of our offering in terms of brand visibility on both a local and global media stage. Having previously played host to instantly recognisable global brands, and our headline partners, North Terrace is the space in which - if you have a vision - we can work with you to make it a reality. From product launch activations and promotional giveaways, to custom fabricated interactive experiences, we can help you make your ideal Pride in London activation a success.
If you’d like to talk more with us about a bespoke placement within the event, be it on North Terrace or elsewhere within the event footprint, we’d love to hear form you and make your vision a reality. Email us today at [email protected]