Residents & Businesses Information
Find out how the Pride celebrations may affect you
With Pride in London 2026 fast approaching — taking place on Saturday 4 July — our dedicated Residents and Businesses Liaison team is currently finalising this year’s information pack and preparing to begin our outreach and engagement programme.
This page will be updated shortly with key information and downloadable resources to support you.
In the meantime, if you have any questions or would like to get in touch, our team would be delighted to hear from you. Simply use the button below to email us, and we’ll be happy to help in any way we can.
Become a Pride in London partner
Pride in London brings thousands of visitors and a major boost to the city’s tourism and local economy. If your business is along the parade route or in Soho, it’s a prime opportunity to benefit from increased footfall.
In 2023, over half of visitors said they were more likely to spend with LGBTQIA+ friendly businesses. By showing support in the lead-up to Pride, you can attract new customers and reinforce your values.
Visible support often leads to positive social media attention and press coverage. A window display, themed product, or Pride cocktail can help you stand out. Hosting an LGBTQIA+ event is another way to connect with the community and welcome new audiences.
Supporting grassroots organisations, such as through Pride in London’s Unity Fund, also shows genuine commitment and can build lasting connections.
